{"id":10310,"date":"2025-06-20T11:29:21","date_gmt":"2025-06-20T14:29:21","guid":{"rendered":"https:\/\/qualiexpert.com.br\/?p=10310"},"modified":"2026-04-06T09:22:20","modified_gmt":"2026-04-06T12:22:20","slug":"sapiens-in-quality-management","status":"publish","type":"post","link":"https:\/\/qualiexpert.com.br\/en\/sapiens-na-gestao-da-qualidade\/","title":{"rendered":"Sapiens in Quality Management"},"content":{"rendered":"

In this edition of the Qualiexpert newsletter, we bring you insights from the best-seller Sapiens: A brief history of humanity <\/strong><\/em>from the publisher Companhia das Letras, of Yuval Harari<\/a>, applied to the reality of Quality Management.<\/p>\n

We live in times when access to knowledge has never been easier, whether by audiobook, Kindle or the good old paper book. At Qualiexpert we know that more important than how we read is what we do with what we read. A good book has the power to change the way we think, act and see the world.<\/p>\n

Below we highlight the 3 concepts we have chosen (from among the many available in the book), which is why we have transcribed them directly from the book (in italics), and how these ideas come to life in day-to-day corporate practice. Let's get to them:<\/p>\n

Concept 1: Difference between describing \u201chow\u201d and explaining \u201cwhy\u201d<\/strong><\/h4>\n

Describing \u201chow\u201d means reconstructing the series of specific events that led from one point to another. Explaining the \u201cwhy\u201d means finding causal connections for the occurrence of that particular series of events, and not all the others.<\/em><\/p>\n

In Quality Management: In a non-conformity, describing the \u201chow\u201d helps to understand what happened, detailing the facts. Explain the \u201cwhy\u201d<\/a> makes it possible to improve the process and prevent new errors. The \u201cwhy?\u201d is fundamental in root cause analysis and is present in the traditional quality tool.<\/p>\n

Concept 2: Difference between \u201cobjective\u201d and \u201csubjective\u201d<\/h4>\n

An objective phenomenon exists independently of human consciousness and beliefs.\u00a0<\/em><\/p>\n

In Quality Management:\u00a0<\/span>A digital thermometer indicates that the temperature of the industrial oven is 345 \u00b0C. This value is objective, it can be verified by anyone with the same calibrated equipment, regardless of belief, opinion or perception. In the same way, if a caliper shows that the thickness of a workpiece is 9.83 mm, this is a measurable fact and can be audited.<\/p>\n

 <\/p>\n

A subjective phenomenon is something that depends on the consciousness and beliefs of a single individual. It disappears or changes if that particular individual modifies their beliefs.\u00a0<\/em><\/p>\n

In Quality Management:\u00a0<\/span>\u201cMy team isn't motivated\u201d is a subjective perception, it depends on the sensitivity of the manager, their relationship with those they lead and emotional factors. Someone else could evaluate the same team and have a different opinion. To transform this perception into something more reliable, you need to measure it: carry out a climate survey, listen to employees or observe engagement indicators.<\/p>\n

Concept 3: Culture and prohibitions<\/strong><\/h4>\n

Culture tends to argue that it only forbids what is unnatural. However, from a biological perspective, there is nothing that is unnatural. Whatever is possible is, by definition, also natural. Behavior that is in fact unnatural, that goes against the laws of nature, simply cannot exist and therefore would not need to be prohibited. No culture has ever bothered to stop men from photosynthesizing, women from running faster than the speed of light, or negatively charged electrons from attracting each other.<\/em>
\n<\/strong><\/p>\n

In Quality Management:\u00a0<\/span>Structural prejudices, such as gender inequality in leadership positions or low racial representation, are not natural, although culture tries to normalize them.<\/p>\n

In the phrases \u201cThis position requires a more masculine profile\u201d or \u201cLet's not expose this topic here, it could cause discomfort\u201d, we are dealing with cultural constructions, not real or biological limitations.<\/p>\n

Quality has a duty to question cultural patterns that generate exclusion. And it can do this in practice, for example, by establishing clear and objective criteria, reducing the space for subjective judgments.<\/p>\n

Conclusion<\/h3>\n

Reading Sapiens<\/em> shows us that understanding human nature is essential to transforming a system. In our routine, we deal with processes, beliefs, perceptions and cultural patterns that repeat themselves and often limit continuous improvement. By bringing a more conscious and objective approach, Quality Management can and should be a tool for real change.<\/p>\n

Finally, we always stress that reading is the ideal fuel for identifying points for improvement in our management system.<\/p>\n

Qualiexpert Services - Processes that add value<\/h4>\n

At Qualiexpert, we believe that Quality Management includes documents and certifications and is used as a tool for organizational cultural transformation and real excellence.<\/p>\n

If you want to review your organization's processes more consciously, align practices with objective criteria, or strengthen a more inclusive Quality culture, you can count on us.<\/p>\n

Contact Qualiexpert<\/a> and discover how to integrate Culture, Awareness and Continuous Improvement into your management system in a practical and strategic way.<\/p>\n

Find out more with our ISO 9001 Professionals Expert Online Shop<\/a><\/h4>\n

Qualiexpert Community<\/h4>\n

If you like our newsletter and want to be kept up to date with the latest news, insights and exclusive resources on quality and sustainability management, we'd love to hear from you.and, register now in our community<\/a>\u00a0and receive all our updates directly in your e-mail.<\/p>","protected":false},"excerpt":{"rendered":"

Nesta edi\u00e7\u00e3o da newsletter da Qualiexpert, trazemos insights do best-seller Sapiens: Uma breve hist\u00f3ria da humanidade da editora Companhia das Letras, de Yuval Harari, aplicados \u00e0 realidade da Gest\u00e3o da Qualidade. Vivemos tempos em que o acesso ao conhecimento nunca foi t\u00e3o f\u00e1cil,\u00a0 seja por audiolivro, Kindle ou pelo bom e velho livro em papel. […]<\/p>\n","protected":false},"author":4,"featured_media":7857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[105,32],"tags":[125,128],"class_list":["post-10310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogqualiexpert","category-qualidade","tag-gestao","tag-livro"],"yoast_head":"\nSapiens na Gest\u00e3o da Qualidade - Qualiexpert<\/title>\n<meta name=\"description\" content=\"Sapiens na Gest\u00e3o da Qualidade - Descubra como ideias do livro Sapiens, de Yuval Harari, se aplicam de forma pr\u00e1tica \u00e0 Gest\u00e3o da Qualidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualiexpert.com.br\/en\/sapiens-in-quality-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sapiens na Gest\u00e3o da Qualidade - 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